Shining a light on new British musical theatre.



By sponsoring BEAM:2018 your company will have the opportunity to reach over 200 of the top industry decision makers in UK Theatre. For two days key theatre figures will be gathered together for this unprecedented, industry-only event. You will also be supporting the artists who are shaping the future of British musical theatre.


BEAM is a biennial two day event, which will be held at a major producing London Theatre in 2018. In 5 years time we want new musical theatre appearing on UK stages to be able to trace its genesis back to BEAM:2018. In order for the UK to remain a centre of excellent and innovative musical theatre we need to strategically support new writers, encourage industry collaboration and raise awareness of the breadth of work being created. BEAM is designed to do this. You can find out more about BEAM:2016 by clicking here.

The two days will consist of panel discussions, networking and the showcases themselves. We will be featuring the work of over 40 new writers via 10-minute ‘Lights Up’ pitches, 25-minute ‘Spotlight’ extracts and Producer Platforms by producers with a portfolio of new musical theatre work. Delegate passes will be available to Venues, Producer, Artistic Directors, Literary Managers, Directors and those industry interested in supporting new musical theatre.


BEAM is a collaboration between the charity Mercury Musical Developments (MMD) and Musical Theatre Network (MTN) and is a key part of both organisations’ mission to support the development of new British musical theatre.

MTN’s membership is made up of leading venues and producers across the UK such as ATG, Curve Theatre, and the St James Theatre, London. MMD’s members and patrons include the likes of Tim Rice, Howard Goodall, Judi Dench and Maria Friedman. Our writer members encompass both those new to the genre as well as experienced practitioners such as Charles Hart and Don Black.

Our combined membership reaches all aspects, and the key players, of the musical theatre industry across the UK. By supporting BEAM:2018 you will get un-paralleled access to our contacts and networks. 


BEAM:2016 was an unparalleled success. Over two thirds of the work shown has been either commissioned, produced or workshopped. Artistic Directors, Venues and Producers got to experience the incredible breadth of talent in the UK to a broader degree than ever before. In order to build upon the success of BEAM:2016 we need to raise £28,000 to fully pay all artists presenting at BEAM:2018 and to make sure we can broaden the reach of our pitching days.

Sponsorship Packages:

SPOTLIGHT SPONSOR:           £2,000

This will cover the costs of a 25-minute book in hand staged reading of a new musical with a professional cast, director and music director. As a Spotlight Sponsor you will personally introduce the writers and the piece onstage before the presentation. This will give you a unique opportunity to publically represent your organization. Spotlight showcases will be seen twice over the two days by approximately 290 industry audience.

Spotlight Sponsors will receive:

  • – A two day delegate pass to the entire showcase (transferable)
  • – Be listed as a ‘Spotlight Sponsor’ in all relevant publicity material
  • – Full page advert in our A4 showcase programme
  • – Publically introduce the Spotlight musical you are supporting, and your organization, onstage
  • – The chance to meet with the cast and creative team behind the 25-minute piece sponsored
  • – An invitation to our opening night party to meet key musical theatre industry and artists

LIGHTS-UP SPONSOR:            £1,000 

This level of support will be used to give travel subsidies to those artists living outside London, and to cover the cost of 10-minute ‘Lights-Up’ showcases of new work by emerging writers.

Lights-Up Sponsors will receive:

  • – A two-day delegate pass (transferable)
  • – Be listed as a ‘Lights-Up Sponsor’ in all relevant publicity material
  • – Half page advert in our A4 showcase programme
  • – An invitation to our opening night party to meet key musical theatre industry and artists

BEAM BUDDY:                        

Beam Buddies will receive:

  • – Two day delegate pass (transferable)usually available for industry only
  • – Your company logo will be featured in our showcase programme and website

Individual Support:

We need to raise £28,000 in order to fully pay all artists presenting at BEAM2018 and to make sure we reach out to artists who are, and could be, working in musical theatre. We will hold pitching days at 15 key producing venues across the UK to find the work to present at BEAM. £100 will enable us to support one writer at BEAM. £50 will enable us to hire a rehearsal room for two days for a Spotlight showcase. We would be incredibly grateful to receive support of any amount.

To donate please click here:


To talk about different support and sponsorship packages please contact: Victoria@mercurymusicals.co.uk or call 07879811980

Thank you for your generous support

Donations of any amount can be made via cheque. Please make your cheque out to Mercury Musical Developments, with BEAM as the reference. Send to: MMD, c/o The Ambassadors Theatre, West Street, London WC2H 9ND

We’re changing the musical theatre landscape in the UK. But we need you to help make this happen. So please back Beam.



Rebecca Applin
"Through the Resident Composer Scheme I have worked on an amazing variety of types of shows and platforms.  Meeting and working with lots of different directors and creatives has been incredibly valuable and I hope the start of collaborations that will carry on into the future."
Rebecca Applin



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